Three new design classes in the Spring 2010 semester
October 26th, 2009- News Flash: The Art of Interactive Journalism
- Brand Identity
- Publication Design
The first is team-taught between Tom Hapgood (Art) and Bret Schulte (Journalism), called ARTS 4623 Web Design 2, or News Flash: The Art of Interactive Journalism. A student can sign up as either that number or the Journalism course number (coming soon). This class uses Flash animation and video editing and writing. Details on News Flash: The Art of Interactive Journalism here. Monday/Wednesday 9:30 – 11:20a.m.
Tim Walker of DOXA design firm here in Fayetteville is teaching Brand Identity, which will be ARTS 439V Special Problems in Graphic Design section 002, on Tuesday/Thursday 2:00 – 3:50p.m. More Details below.
The third is Publication Design, by Ryan Slone, also from DOXA, which will be ARTS 439V Special Problems in Graphic Design section 001, on Monday/Wednesday 1:30 – 3:20p.m. More Details below.
Brand Identity Course Description:
This course will explore the intersection of design and strategy, and the application of design thinking to the development of brand identities for organizations, businesses, social causes, and more. Students in this course will learn theories and practical methods for building and applying comprehensive brand visual language systems across a variety of types and sizes of organizations.
During this course, students will receive an overview of the history of corporate identity and brand identity and will engage in review and discussion of the work of contemporaries in the field.
Course assignments will include exercises in logo design and other brand visual language elements such as color palettes, typography, grid strategies, branded imagery treatments, shape, texture, etc. Students should develop portfolio pieces by course completion that will demonstrate a fundamental grasp of these concepts and an ability to execute them.
Publication Design:
This course will explore the various roles of publication design and its impact on our culture through a number of methodologies. Students will explore how the fundamental principles of design apply to the specialized field of editorial design.
Course assignments will include exercises in editorial design with focus on grid implementation, typographic strategies, conceptual experimentation and visual storytelling among others. A blend of both practical and experimental project objectives will offer a diverse range of design solutions.
Students will develop portfolio pieces by course completion that will demonstrate a fundamental grasp on these concepts and an ability to execute them.